This course will provide the student with the knowledge, skills and abilities to provide technical support for activities related to client services and introduces the student to the importance of marketing within the organization. The student will learn how to apply key concepts, methods of analysis, strategies, and tactics that are critical to managing a profitable customer relationship in today’s business environment. Topics to be addressed and discussed include: marketing strategy and elements of marketing analysis; market research; consumer behavior; and elements of the marketing mix (product, pricing, promotion, and distribution strategies).
- Teacher: Sebastien Nantel